Marketing Research and UX Research...
What is the difference?
My bachelor's degree was in Business Administration, which means I spent plenty of time studying business strategy, financial models, and operational analysis. I specialized in Marketing Strategy, which is a combination of statistical analysis and model-based research methods.
I also spent the last 5 years working in UX, and here are my key takeaways about the similarities and differences from the two fields of user research.
Many of the tactics and research techniques are similar, with UX opting to focus on longer, deeper session with fewer subjects. The big difference is the questions the research is trying to answer.
I am always excited to chat about the details of this personal process I am developing, how it applies with different levels of UX investment and how the steps integrates different tools and testing techniques. For example, what is the difference between the "design" and "more design" stages? Let's chat.